Who has your data

52 organizations profiled from public sources: 40 companies that run rewards programs, apps, and connected services people use, such as stores, restaurants, gas stations, phone carriers, and carmakers, and 12 data brokers, which hold data about people who never signed up with them. Each page lists what the organization collects, what it does with the data, and enforcement and litigation, with sources.

Data current as of 2026-09-25; statuses change. Scores use the data practices rubric, 0 to 15.

Grocery and mass retail 12

Organization	Role	Data practices score
AmazonAmazon account / Prime (plus Whole Foods, Amazon Fresh, Alexa, Ring)	Program or app you use	14 of 15
WalmartWalmart account / Walmart+ (plus Sam's Club, VIZIO TVs)	Program or app you use	14 of 15
Instacart (Maplebear)Instacart account / Instacart+	Program or app you use	14 of 15
TargetTarget Circle / Target Circle 360 / Target Circle Card	Program or app you use	13 of 15
KrogerKroger Plus / Boost / Kroger app (plus Ralphs, Fred Meyer, King Soopers and other banners)	Program or app you use	13 of 15
The Home DepotHome Depot account / Pro Xtra	Program or app you use	11 of 12 scored
Albertsons Companies (Safeway, Jewel-Osco, Vons, others)[Banner] for U loyalty	Program or app you use	11 of 12 scored
Best BuyMy Best Buy (free) / My Best Buy Plus and Total (paid)	Program or app you use	10 of 15
CostcoCostco membership (Gold Star, Executive, Business)	Program or app you use	9 of 12 scored
Dollar GeneralmyDG / DG app / DG Media Network	Program or app you use	9 of 15
Lowe'sMyLowe's Rewards / MyLowe's Pro Rewards	Program or app you use	8 of 12 scored
WegmansWegmans Shoppers Club	Program or app you use	7 of 12 scored

Pharmacy, beauty, specialty retail and restaurants 12

Organization	Role	Data practices score
WalgreensmyWalgreens	Program or app you use	13 of 15
Macy'sMacy's Star Rewards	Program or app you use	12 of 15
Rite AidRite Aid loyalty program (front-end loyalty data sold in bankruptcy)	Program or app you use	12 of 15
CVS PharmacyExtraCare	Program or app you use	11 of 15
GoodRxGoodRx app and discount codes (added: pharmacy-adjacent, notably bad)	Program or app you use	10 of 12 scored
SephoraBeauty Insider	Program or app you use	10 of 15
Dunkin'Dunkin' Rewards (formerly DD Perks)	Program or app you use	9 of 15
Ulta BeautyUlta Beauty Rewards (rebranded from Ultamate Rewards)	Program or app you use	8 of 12 scored
McDonald'sMyMcDonald's Rewards	Program or app you use	7 of 15
NordstromThe Nordy Club	Program or app you use	7 of 15
Bath & Body WorksMy Bath & Body Works Rewards	Program or app you use	6 of 15
StarbucksStarbucks Rewards	Program or app you use	4 of 15

Cars, carriers, apps and travel 28

Organization	Role	Data practices score
General Motors (OnStar Smart Driver)OnStar / Smart Driver / myGM app	Program or app you use	12 of 15
Allstate / Arity (driving data from third-party apps)Arity SDK embedded in Life360, GasBuddy, Fuel Rewards, Routely; Arity driving database	Data broker, telematics data aggregator	11 of 15
Hyundai Motor America (Driving Score / Bluelink)Bluelink connected services / Driving Score	Program or app you use	10 of 15
Gravy Analytics / Venntel (Unacast)Location data broker fed by third-party app SDKs and suppliers	Data broker, location data broker	11 of 15
Kochava / Collective Data SolutionsLocation data feeds sold via data marketplaces	Data broker, location data broker	11 of 15
MobilewallaLocation data from ad exchanges (bid stream) and aggregators	Data broker, location data broker	11 of 15
X-Mode Social / OutlogicLocation SDK in third-party apps and own apps	Data broker, location data broker	11 of 15
T-Mobile US (incl. Sprint)Wireless service, T-Mobile Advertising Solutions (Vistar, Blis)	Program or app you use	11 of 15
American Honda Motor Co. (Driver Feedback)HondaLink / Driver Feedback program	Program or app you use	11 of 15
InMarket MediaCheckPoints shopping rewards app, ListEase, third-party SDK	Data broker, location data broker	10 of 15
LexisNexis Risk Solutions (RELX)Telematics Exchange, consumer reports for insurers	Data broker, insurance data aggregator	9 of 15
Verisk AnalyticsDriving Behavior Data History Reports (discontinued April 2024)	Data broker, insurance data aggregator	9 of 15
VerizonVerizon Wireless, Custom Experience programs	Program or app you use	8 of 15
AT&TAT&T Wireless, Personalized and Personalized Plus programs	Program or app you use	8 of 15
Life360Life360 family location app, Tile	Program or app you use	8 of 15
GasBuddy (PDI Technologies)GasBuddy app, Pay with GasBuddy, GasBack, Drives feature	Program or app you use	8 of 15
Shell (Fuel Rewards program)Fuel Rewards app (acquired by Shell from PDI/Excentus, closed 2025-04-28)	Program or app you use	8 of 15
Toyota Motor North America (Connected Analytic Services)Toyota app / connected services	Program or app you use	9 of 15
Airlines Reporting Corporation (owned by U.S. airlines)Travel Intelligence Program (TIP)	Data broker, industry data broker	7 of 15
Marriott International (Marriott Bonvoy)Marriott Bonvoy loyalty, MARRIOTT MEDIA network	Program or app you use	8 of 15
Experian (Marketing Services / ConsumerView)ConsumerView marketing database	Data broker, marketing data broker	10 of 15
Oracle Advertising (shut down 2024-09-30)BlueKai, Datalogix, Data Marketplace, ID Graph	Data broker, marketing data broker	8 of 15
Ford Motor CompanyFordPass / connected vehicle services	Program or app you use	8 of 15
United Airlines (MileagePlus / Kinective Media)MileagePlus, Kinective Media	Program or app you use	5 of 15
Acxiom (Omnicom)InfoBase, AbiliTec identity	Data broker, marketing data broker	5 of 15
Circle K (Inner Circle)Inner Circle rewards	Program or app you use	5 of 15
7-Eleven Inc. (7Rewards / Gulp Media Network)7Rewards, Speedy Rewards, Gulp Media Network	Program or app you use	4 of 15
ExxonMobil (Rewards+)Exxon Mobil Rewards+	Program or app you use	3 of 15