What American Honda Motor Co. (Driver Feedback) does with your data
Cars, carriers, apps and travel. People use it through a rewards program, app, or connected service.
Data current as of 2026-09-25; statuses change.
- Program or app
- HondaLink / Driver Feedback program
- Members
- 97,000 vehicles (2024). Vehicles whose data Honda shared with Verisk, 2020 to 2024.
- Retail media
- None found in the research
What it collects and does with your data
- Between 2020 and 2024 Honda shared data from 97,000 cars with Verisk, which paid $25,920, or 26 cents per car, without informed consent; the Verisk disclosure was buried past the first page of legal terms.
Sensitive data
- driving behavior
- vehicle telematics
Enforcement and litigation
1 matter in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.
- CPPA settlement (first CPPA enforcement action): Honda required excessive information, including VIN, to process opt-out requests. Status: final. Amount: $632,500.
Who else holds your data
Organizations holding a copy of your data, as the research counts them: at least 3. Honda, Verisk, and insurers buying Verisk reports.
Third parties: Named: Verisk
Data brokers linked to American Honda Motor Co. (Driver Feedback)
- Sold or shared data with Verisk Analytics, reported. "Between 2020 and 2024 Honda shared data from 97,000 cars with Verisk, which paid $25,920, or 26 cents per car, without informed consent; the Verisk disclosure was buried past the first page of legal terms." From the Wyden-Markey letter to the FTC.
Confidence: confirmed means the company confirmed it or reported it in a filing. Alleged means a complaint or petition says so, with no ruling found. Reported means journalism or a Senate letter. How brokers are included
Data practices score
11 of 15. Five components, each 0 to 3. How the score works
- Sells or shares
- 3
- Enforcement
- 2
- Retail media scale
- 0
- Sensitive data
- 3
- Opt-out friction
- 3
Estimated emissions for one person
Research gaps
- Whether Honda currently shares with LexisNexis or others.
Sources (2)
- https://www.wyden.senate.gov/imo/media/doc/wyden-markey_auto_privacy_letter_to_ftc.pdf 2024-07-26
- https://www.hunton.com/privacy-and-information-security-law/cppa-fines-honda-632-500-for-ccpa-violations 2025-03-12
The Sources page lists these with their kind and what else uses them.