What United Airlines (MileagePlus / Kinective Media) does with your data

What it collects and does with your data

• Kinective Media built on about 100 million unique IDs from booking data including date of birth; MileagePlus enables more granular targeting.
• United is among airline owners of ARC per EFF.

Sensitive data

• date of birth
• travel history
• payment

Enforcement and litigation

0 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• No action found.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 3. United, Kinective advertisers, ARC.

Data brokers linked to United Airlines (MileagePlus / Kinective Media)

• Sold or shared data with Airlines Reporting Corporation (owned by U.S. airlines), reported. "United is among airline owners of ARC per EFF." "ARC, owned by major U.S. airlines, sold CBP access to passenger names, itineraries, and payment details, and its contract told CBP not to reveal the source." United co-owns ARC (EFF). The research does not establish that every United ticket is in ARC's program. ARC ended the program in November 2025, per a 2026-08-26 letter from Senators Wyden and Brown; whether records already sold were deleted is not known.

Confidence: confirmed means the company confirmed it or reported it in a filing. Alleged means a complaint or petition says so, with no ruling found. Reported means journalism or a Senate letter. How brokers are included

Data practices score

5 of 15. Five components, each 0 to 3. How the score works

Sells or shares

2

Enforcement

0

Retail media scale

1

Sensitive data

1

Opt-out friction

1

Estimated emissions for one person

Research gaps

• Kinective revenue.