What Shell (Fuel Rewards program) does with your data

What it collects and does with your data

• Texas AG alleges Fuel Rewards embedded the Arity SDK (while operated by Excentus/PDI).
• Shell completed acquisition of the Fuel Rewards program from PDI and Excentus; program covers more than 12,000 U.S. Shell stations.

Sensitive data

• driving behavior and location via Arity SDK (alleged, pre-Shell)
• fuel purchase history

Enforcement and litigation

0 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• No action found against Shell or Fuel Rewards.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 3. Fuel Rewards operator, Arity, insurers.

Third parties: Named: Arity (alleged). Shell Fuel Rewards privacy policy not reviewed.

Data brokers linked to Shell (Fuel Rewards program)

• Sold or shared data with Allstate / Arity (driving data from third-party apps), alleged. "Texas AG alleges Fuel Rewards embedded the Arity SDK (while operated by Excentus/PDI)." Allegation in the Texas AG petition, concerning the app before Shell owned it.

Confidence: confirmed means the company confirmed it or reported it in a filing. Alleged means a complaint or petition says so, with no ruling found. Reported means journalism or a Senate letter. How brokers are included

Data practices score

8 of 15. Five components, each 0 to 3. How the score works

Sells or shares

3

Enforcement

0

Retail media scale

0

Sensitive data

3

Opt-out friction

2

Estimated emissions for one person

Research gaps

• Member count.
• Whether the Arity SDK remains under Shell ownership.
• Current privacy policy.