What Oracle Advertising (shut down 2024-09-30) does with your data

Cars, carriers, apps and travel. A data broker: people don't sign up with it.

Data current as of 2026-09-25; statuses change.

Program: BlueKai, Datalogix, Data Marketplace, ID Graph
Role: Data broker, marketing data broker. BlueKai, Datalogix, Data Marketplace and ID Graph. Shut down 2024-09-30.
Members: 220 million accounts (2024). Estimated class size of U.S. residents.
Retail media: Oracle Advertising (defunct). Ad revenue not disclosed

What it collects and does with your data

Oracle exited ad tech by 2024-09-30, ending BlueKai, Datalogix, Data Marketplace, and ID Graph products.

Sensitive data

offline purchase data (Datalogix)
cross-device browsing

Enforcement and litigation

1 matter in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

Katz-Lacabe v. Oracle class settlement; final approval 2024-11-15; Ninth Circuit affirmed approval 2026-02-16. Status: final. Amount: $115 million.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: not estimable. Unknown; data may persist with former buyers.

Companies the research links to Oracle Advertising (shut down 2024-09-30)

None. The research documents no flow to Oracle Advertising (shut down 2024-09-30) from a company on the calculator's list, so the calculator doesn't count it for anyone.

Data practices score

8 of 15. Five components, each 0 to 3. How the score works

Sells or shares: 3
Enforcement: 2
Retail media scale: 0
Sensitive data: 1
Opt-out friction: 2

Estimated emissions for one person

Research gaps

Disposition of Oracle's data after shutdown.

Sources (3)

The Sources page lists these with their kind and what else uses them.