What Hyundai Motor America (Driving Score / Bluelink) does with your data

What it collects and does with your data

• Hyundai shared data from 1.7 million vehicles with Verisk between 2018 and 2024; Verisk paid Hyundai $1,043,315.69, or 61 cents per car.
• Hyundai confirmed that by default it enrolled drivers who enabled connectivity into Driving Score, which included sharing data with Verisk, without disclosing that on the connectivity consent form.
• Kia joined the LexisNexis Telematics Exchange in Feb 2024 to create driving scores for Kia Connect drivers.

Sensitive data

• driving behavior (mileage, speed, braking, acceleration)
• vehicle telematics

Enforcement and litigation

1 matter in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.

• Class action filed 2024-07-29 in California federal court against Hyundai, Kia, and Verisk alleging FCRA violations. Status: not found.

Who else holds your data

Organizations holding a copy of your data, as the research counts them: at least 3. Hyundai, Verisk, and insurers that bought Verisk reports (count unknown).

Third parties: Named: Verisk. Hyundai privacy policy not reviewed.

Data brokers linked to Hyundai Motor America (Driving Score / Bluelink)

• Sold or shared data with Verisk Analytics, confirmed. "Hyundai shared data from 1.7 million vehicles with Verisk between 2018 and 2024; Verisk paid Hyundai $1,043,315.69, or 61 cents per car." Hyundai confirmed default enrollment into Driving Score, which included sharing with Verisk.

Confidence: confirmed means the company confirmed it or reported it in a filing. Alleged means a complaint or petition says so, with no ruling found. Reported means journalism or a Senate letter. How brokers are included

Data practices score

10 of 15. Five components, each 0 to 3. How the score works

Sells or shares

3

Enforcement

1

Retail media scale

0

Sensitive data

3

Opt-out friction

3

The researcher ranks Hyundai above Honda despite the lower score: Hyundai enrolled every connected car by default and shared 17 times as many vehicles. Honda scores higher because the CPPA fined it for opt-out friction.

Estimated emissions for one person

Research gaps

• Status of the July 2024 class action.
• Whether Hyundai still shares data with any broker after Verisk exit.
• Kia figures.