What Allstate / Arity (driving data from third-party apps) does with your data
Cars, carriers, apps and travel. A data broker: people don't sign up with it.
Data current as of 2026-09-25; statuses change.
- Program
- Arity SDK embedded in Life360, GasBuddy, Fuel Rewards, Routely; Arity driving database
- Role
- Data broker, telematics data aggregator. The research entry is Arity's SDK and driving database, fed by other companies' apps and cars. People do not sign up with Arity.
- Members
- 45 million accounts (2025). Texas AG alleges Arity holds driving-behavior profiles of over 45 million Americans; these are people tracked, not Allstate customers.
- Retail media
- None found in the research
What it collects and does with your data
- Texas AG alleges Allstate and Arity paid app developers millions of dollars to embed the Arity SDK in Life360, GasBuddy, Fuel Rewards, and Routely, collecting location, accelerometer, magnetometer, and gyroscope data without consumer notice or consent.
- The petition quotes Arity describing capture of data every 15 seconds or less from 40 million active mobile connections, and a database of trillions of miles covering over 45 million Americans.
- The petition alleges apps licensed names, phone numbers, addresses, zip codes, and mobile ad IDs to Arity so SDK data could be matched to individuals, and that Arity sold database access to other insurers.
- The petition alleges Arity purchased vehicle operation data directly from Toyota, Lexus, Mazda, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram.
Sensitive data
- precise geolocation
- phone motion sensor data (accelerometer, gyroscope, magnetometer)
- driving behavior (speed, braking, acceleration)
- vehicle operation data bought from automakers (alleged)
- names, phone numbers, addresses, mobile ad IDs
Enforcement and litigation
2 matters in the research. Where the research says alleged, pending, or settled without admitting wrongdoing, so does this page.
- State of Texas v. Allstate Corp. et al.: first enforcement action under the Texas Data Privacy and Security Act, plus Data Broker Law and Insurance Code claims. Status: pending; no resolution found as of 2026-09-25.
- In re Allstate and Arity Consumer Privacy Litigation, No. 1:25-cv-00407 (N.D. Ill.), consolidated class action that absorbed Mahoney v. Allstate Corp. (No. 1:25-cv-01465). On 2026-03-03 the court dismissed four counts (federal and California computer fraud, New York SHIELD Act, Pennsylvania invasion of privacy); the wiretap, FCRA (Arity as consumer reporting agency), state consumer protection, and intrusion claims survived. Defendants answered 2026-04-24; fact discovery closes 2027-02-05. Status: discovery, per the court's opinion and docket, checked 2026-09-25.
Who else holds your data
Organizations holding a copy of your data, as the research counts them: at least 4. Minimum: the host app (for example GasBuddy), Arity, Allstate, and at least one other insurer querying the database. Up to 10+ if the named automaker sources also hold your vehicle record.
Third parties: Named: Apps named: Life360, GasBuddy, Fuel Rewards, Routely. Automaker sources named: Toyota, Lexus, Mazda, Chrysler, Dodge, Fiat, Jeep, Maserati, Ram. Buyers: other insurers (unnamed).. Categories not counted; Arity privacy policy not reviewed.
Companies the research links to Allstate / Arity (driving data from third-party apps)
- Life360, confirmed. "FY2025 10-K: Arity Driving Engine API integrated under an exclusive agreement; data revenue up $6.1M tied to the amended Placer.ai data agreement." Company-disclosed in the FY2025 10-K. Life360 said in 2022 it would stop selling precise location except to Arity.
- GasBuddy (PDI Technologies), alleged. "Texas AG alleges GasBuddy embedded the Arity SDK and licensed personal data to Arity." Allegation in the Texas AG petition. No ruling found.
- Shell (Fuel Rewards program), alleged. "Texas AG alleges Fuel Rewards embedded the Arity SDK (while operated by Excentus/PDI)." Allegation in the Texas AG petition, concerning the app before Shell owned it.
- Toyota Motor North America (Connected Analytic Services), alleged. "Texas AG alleges Arity purchased vehicle operation data from Toyota and Lexus." Allegation in the Texas AG petition.
When you pick one of these companies' programs or apps in the calculator, Allstate / Arity (driving data from third-party apps) is added to the organizations holding a copy of your data.
The research counts 4 for this record: the host app or automaker, Arity, Allstate, at least one other insurer querying the database.
Data practices score
11 of 15. Five components, each 0 to 3. How the score works
- Sells or shares
- 3
- Enforcement
- 2
- Retail media scale
- 0
- Sensitive data
- 3
- Opt-out friction
- 3
Estimated emissions for one person
Research gaps
- Arity's own current privacy policy and opt-out mechanism.
- Payment amounts to each app developer.
Sources (4)
- https://www.texasattorneygeneral.gov/sites/default/files/images/press/Allstate%20and%20Arity%20Petition%20Filed.pdf 2025-01-13
- https://cases.justia.com/federal/district-courts/illinois/ilndce/1:2025cv00407/470938/74/0.pdf 2026-03-03
- https://storage.courtlistener.com/recap/gov.uscourts.ilnd.470938/gov.uscourts.ilnd.470938.81.0.pdf
- https://www.sec.gov/Archives/edgar/data/1581760/000158176026000016/lifx-20251231.htm 2026-02
The Sources page lists these with their kind and what else uses them.